Monthly Archives: April 2019

To compete against large companies that may have a marketing budget that is exponentially larger than yours, choose your marketing channel wisely.

For example, paid search campaigns (like Google Adwords) are an arena that can easily be won by throwing large amounts of money into keywords. Instead, money could be better spent on other strategies that expand the value of your marketing budgets, such as marketing-optimized content or natural search engine optimization improvements.

You can also use social networking sites to talk directly with customers, instead of paying for advertising to reach them. For the good at website development this is important.

Stay abreast of search engine updates

When a search engine updates the way it returns keyword search results, companies around the world can experience huge losses or impressive gains.

In the case of popular niche-oriented keywords, this can significantly change the amount of traffic directed to a site by search results. To avoid being penalized when Google releases an update, keep the content of your site fresh and interesting.

Involve your potential customers

You can use Twitter and Facebook to open a dialogue with customers to find out what they want from your company and get feedback on the services you offer. When your company releases new products or has news to share, you can post updates on social networking sites.

Customers who find useful information can share with others, and you can use this to your advantage, announcing sales and offers to people willing to connect with your company on social networks.

To date there are several control systems designed to prevent messages sent as part of email marketing campaigns to end up as spam rather than in the recipient’s inboxes, but the algorithms are not always effective and to maximize the effectiveness of their own you need some tricks. In this regard, the 4Dem experts, the Made in Italy Email and SMS marketing platform, have decided to provide some advice based on their experience. Regarding the good at ecommerce website developmentthis is important.

We then analyze these suggestions in detail, noting how they relate to different aspects ranging from syntactic rules to the choice of the most correct terms, from the reputation of the sender to engagement.


Even in email marketing the level of reputation affects the results, in the same way that Google rewards the websites with the best reputation, even the providers assign to each message an evaluation based on the interaction with the message. The latter is based on a mechanism that rewards those who follow the rules, such as not buying lists of email addresses and not exploiting the lists of others, the customers contacted must have voluntarily chosen to follow a specific brand.

It is therefore essential that customers trust those who sent an email and it is decisive that the contents are relevant to those who receive them, sent at a specific time, characterized by a responsive design and objects capable of arousing interest.

A website is usually composed of several linked pages. To navigate between different pages, a link (or hyperlink) must be inserted to link them. The network of links between pages determines the structure of a website, and therefore its construction as a whole. Its articulation is centered on the internal links that it involves. Unlike external links that lead to other websites, internal links always refer to other pages on the same site and determine the navigation. In addition, an optimized website structure is favored by search engines and thus improves SEO (SEO for Search Engine Optimization).

Internal Links and Structure: An Overview

Web site navigation should be as intuitive as possible for web users. This is why the basic structure of the menu must be clear and easy to understand, to find your way quickly. The main menu of a site varies greatly depending on its offer and the preferences of the administrator. The user-friendliness of a site and the resulting experience for users nevertheless depends primarily on Web design, which must be given a lot of importance. With the new link building strategies this is the perfect deal now.

  • For an overview of the internal link tree of other sites and get an idea of ​​what the competition is doing, analyze their sitemap. You will find the way all pages are structured, sometimes in a hierarchical way. A sitemap illustrates what are the different categories of a site and the different parts of the menu, and how the elements are related to each other.
  • Of course, you can use internal links outside the main menu of your site. For example, by referring to a subject in a text and referring to it with a link. This is particularly the case of sites such as Wikipedia or other informative portals.

Using internal links for an optimized website tree

Many Webmasters combine link building and search engine optimization with link building, which means getting as many inbound links as possible to your site (backlinks). The goal is to improve the SEO of a site among the search results. Nevertheless, it must be emphasized that things have evolved since the Google Penguin update. Since the leader of search engines has implemented it, it has become more difficult to improve its SEO through link building.

This update was intended to penalize websites that have abused this SEO technique, to the detriment of quality. This is also why more website administrators are now favoring internal links and optimizing their structure. However, knowing that search engines do not formalize the criteria taken into account by their site ranking algorithms, the effectiveness of the mesh of internal links cannot be proven and is based on assumptions. Moreover, these assumptions maintain that the weaving of internal links has less influence than obtaining external links.